Hey, welcome to brief.

Today's research,

Tomorrow's design

A less than brief intro

At brief., we add significant value to your team, going Beyond Just User Research.

Our specialisation in blending on-the-ground qualitative insights with comprehensive industry research offers a richer, more detailed perspective than traditional design approaches. This in-depth understanding informs our creative process, resulting in designs that deeply resonate with users and the market. Our Hypothesis-First Approach in design and strategy uniquely complements your existing capabilities.

With our Broad-Spectrum Expertise in Service Design, Digital/Physical/Spatial Prototyping, and Venture Design, we bring versatility and fresh innovation to your projects. In our Real-World Prototyping in Context, we create and test tangible prototypes in actual scenarios, ensuring that our designs are not only visually appealing but also practical, user-friendly, and ready for market challenges. Through our Collaborative Partnership, we integrate as part of your team, fostering innovation and aligning design with your business goals, to create a co-creative environment for groundbreaking solutions.

Our commitment to Sustainable and Ethical Design ensures that your projects not only meet modern business values but also contribute positively to society and the environment. With KeepItBrief, you're assured of New Perspectives, Quickly, breaking conventional patterns and fostering innovative ideas that distinctly set your projects apart in a competitive landscape.

Research and Insights

We are a future-looking design practice in SG.
We research and create customer experiences.

We marry our skills in on-the-ground qualitative research with industry and market research to ground and guide all of our work.

Design & Strategy

Rooted in a hypothesis-first approach, we design and strategise near-term and future-term solutions to your business problems.

Prototyping & Production

We make things tangible, regardless of the size or domain. We use our multi-skilled approach to bring to life solutions and prototype them with real people in context.