01
We are a new kind of design studio, based in sunny Singapore.
Our concept is very basic. Creating a home for generalists to solve tomorrow's problems, today.
At brief, we redefine affordable design with bespoke, sustainable solutions for Singapore's progressive clients. Inspired by optimism and urgency, our mission is to deliver transformative, result-oriented projects. Backed by a decade of local experience, we're committed to breaking the norm of under-delivered promises and uninspired bootcamps. Let's ignite the change you envision, together.
We cultivate leaders driven by talent development and meaningful work. Here, fledgling designers gain diverse skills, preparing them to address generational challenges with human-centred ethics.
01
Equal Access
to valuable disciplines.
We value under appreciated design disciplines such as Design Research, Strategy, and Rapid Prototyping, committed to making them accessible to smaller teams.
02
Partners, not vendors.
Partnership and understanding underpin our work with clients. We embed ourselves in your team to co-create meaningful, successful outcomes.
03
Form follows Research.
We advocate for design decisions rooted in comprehensive research and synthesis. With a decade of experience, we deliver functional, intuitive designs across a spectrum of disciplines.
04
Measure when it’s meaningful.
Hypothesis-driven by nature, we measure and design with a clear and purposeful intention, shunning aimlessness.
05
Investing in the next generation of Generalists.
We adhere to purposeful measurements and intentional design. We reject designs without a defined plan to assess their effectiveness.
06
Pissed off Optimists.
We acknowledge the complexity of the world, yet hold a steadfast belief in the power of positive change. Our expectation is a shared dissatisfaction with the status quo, coupled with an optimistic view of the future.
We can deliver within the following services
We marry our skills in on-the-ground qualitative research with industry and market research to ground and guide all of our work.
Ethnographic Research
Experience Auditing
Trend & Cultural Research
Competitive & Market Analysis
Build to learn Prototyping
Qualitative Analysis
Audience Segmentation
Persona Development
Workshop facilitation
Co-creation & Ideation
Facilitated Futurism
Rooted in a hypothesis-first approach, we design and strategise near-term and future-term solutions to your business problems.
Opportunity mapping & Prioritisation
Hypothesis-based decision making
Service Design
Systems mapping
Value proposition definition
Customer Journey mapping
Design conceptualisation
Organisational Design
Change management
We make things tangible,
regardless of the size or domain.
We use our multi-skilled approach to bring to life solutions and prototype them with real people in context.
Interaction, UX/UI Design
Communication and Branding Design
Digital Product Design
Environment Design
Spatial Design
Venture Design
Digital and Physical Prototyping
User Testing, and Usability Testing
Performance Measurement
Alistair Norris
Managing Director / Founder
Wong Eng Geng
Designer & Prototyper
Clarissa Edeline Yu
Designer & Prototyper
SGMark
2022
SGMark
2020
Please don't hesitate to reach out to us if you have an inquiry or want to kickstart your next project right away. Stay in touch.
Get in touch with us