Please don't hesitate to reach out to us if you have an inquiry or want to kickstart your next project right away. Let us know what you would like to chat about, and let's get in touch!
Our services.
We are a future-looking design practice in SG. We research and create customer experiences.
At brief., we add value by blending qualitative insights with comprehensive industry research, offering a richer perspective that informs designs resonating with both users and the market. Our hypothesis-first approach and expertise in Service Design, Prototyping, and Venture Design bring innovation and versatility to your projects, ensuring practical, user-friendly, and market-ready solutions.
We integrate as part of your team, aligning design with your business goals, while prioritising sustainable and ethical design practices that contribute positively to society. With brief., you gain fresh perspectives quickly, driving innovation that sets your projects apart.
How we work.
Equal access to valuable disciplines.
We value under appreciated design disciplines such as Design Research, Strategy, and Rapid Prototyping, committed to making them accessible to smaller teams.
Partners, not vendors.
Partnership and understanding underpin our work with clients. We embed ourselves in your team to co-create meaningful, successful outcomes.
Form follows research.
We advocate for design decisions rooted in comprehensive research and synthesis. With a decade of experience, we deliver functional, intuitive designs across a spectrum of disciplines.
Measure when it’s meaningful.
Hypothesis-driven by nature, we measure and design with a clear and purposeful intention, shunning aimlessness.
Investing in the next generation of generalists.
We adhere to purposeful measurements and intentional design. We reject designs without a defined plan to assess their effectiveness.
Pissed off optimists.
We acknowledge the complexity of the world, yet hold a steadfast belief in the power of positive change. Our expectation is a shared dissatisfaction with the status quo, coupled with an optimistic view of the future.