To find the right look and feel, we explored concepts ranging from whimsical animated cans to the iconic Peranakan tingkat lunchbox, each offering a unique metaphor for the foundation’s work. But it was the art of origami and kirigami—transforming simple paper into intricate forms—that resonated the most. Much like Lien Foundation’s mission, origami requires patience, precision, and the belief that something simple can become something extraordinary. This concept became the heart of the redesign.

We brought the origami vision to life through bespoke, handcrafted paper pieces and stop-motion animation, creating a flowing, tactile feel as users scroll. Each fold and transition on the site reflects the Foundation’s careful approach to tackling complex issues. As users explore, subtle origami animations guide them, unfolding each area of Lien Foundation’s impact in a way that feels both thoughtful and intentional.

The main goal was to make Lien Foundation’s story accessible to everyone—whether they’re a partner in healthcare, a curious community member, or a potential collaborator. With the new design, Lien Foundation’s mission is front and centre, and navigating their work is now as intuitive as it is impactful.

This isn’t just a website; it’s a platform that reflects the Foundation’s ethos of precision, care, and transformative impact. With origami as both a design language and a storytelling tool, Lien Foundation’s new digital presence balances artistry with clarity, inspiring trust and understanding from the first fold to the last scroll.