Our goal was to create a cohesive, memorable brand that speaks to both loyal customers and new patrons. Through hands-on brainstorming sessions, we explored Egypt’s cultural symbols, textures, and colour palettes, building an identity that honours tradition while feeling fresh and accessible. From product packaging to the shop’s signage, each piece reflects a modern Egyptian spirit, visually and emotionally connecting customers to the bakery’s roots.

The final visual identity features a sophisticated fusion of ancient Egyptian motifs with a contemporary edge. Key elements include a stylised illustration of an Egyptian cat—a symbol of grace and history—paired with a palette of rich, earthy colours reminiscent of Egypt’s landscapes. This cat illustration is woven throughout the brand’s visuals, creating a distinctive, memorable symbol that sets The Egyptian Baker apart.

The rebrand also includes textured backgrounds and intricate patterns inspired by traditional Egyptian art. These elements lend an artisanal feel to the bakery’s packaging, reinforcing the connection between heritage and handcrafted quality. The outcome is a visually layered brand that feels authentic and resonant, inviting customers to enjoy a piece of Egyptian culture with every treat.

This rebrand transforms The Egyptian Baker into a modern icon that celebrates Egypt’s culinary artistry and cultural pride. With a refined brand identity that honours its heritage, The Egyptian Baker is set to continue growing as a beloved fixture in the community, bringing its story and flavours to a wider audience.