The Egyptian Baker is a bakery that offers an array of delectable delights, from bespoke cakes to traditional Egyptian desserts. Brief was tasked to conceptualise a full visual rebrand on the bakery, one that infuses the bakery with its rich Egyptian heritage.
Engaging in hands-on brainstorming and collaborative rebranding sessions with the bakery team.
A comprehensive visual identity rebrand of The Egyptian Baker bakery that is elegant and modern, while beautifully reflecting its rich Egyptian heritage.
The Egyptian Baker, known for its delectable range of bespoke cakes and traditional Egyptian desserts, needed a brand identity that truly reflected its unique offerings and rich cultural heritage. Our task was to conceptualise and execute a full visual rebrand that combined modernity and warmth, while elegantly paying homage to the bakery's Egyptian roots. The goal was to create a memorable and cohesive brand identity that would resonate with both long-time customers and new patrons.
The Egyptian Bakery’s rebrand features a sophisticated blend of cultural homage and culinary symbolism. Featuring a modern illustration of an Egyptian cat, the bakery’s visual identity honours the bakery's rich heritage while giving a fresh spin to traditional favourites. Together, these images form a visual language that speaks directly to the heart of the bakery's ethos — a modern celebration of ancient tradition and culinary artistry. We are excited to see how this rebrand will continue to support The Egyptian Baker’s growth and reinforce its position as a beloved local bakery!
